Modelling Industry Challenges during the pandemic COVID-19

  • Covid-19 travel restrictions and social distancing have disrupted the fashion and advertising industries by preventing photo and video shoots

  • Models are doing home shoots, with clothes shipped in and creative directors offering advice remotely about where to position their phones for the best lighting

The coronavirus pandemic has accelerated a power shift in the fashion and advertising world, with models and influencers by necessity wielding more control over their own images during remote photo and video shoots.

Modelling agencies are calling for companies to ship clothes directly to models, advertisers are crowdsourcing video campaigns, and creative directors are finding innovative ways to pick their best shots over Zoom.

However, Modelling industry will pick up soon as there is huge demand coming up post pandemic.

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